STREAMS

YEAR 1

YEAR 2

YEAR 3

YEAR 4

FUNDAMENTALS OF BUSINESS

Business Maths
(5 ECTS)

Interpersonal Communication (E) (5 ECTS)

Business Statistics
(5 ECTS)

Sociology (E)
(5 ECTS)

Microeconomics
(5 ECTS)

Macroeconomics
(5 ECTS)

Work Placement
 (10 ECTS)

Professional and Personal Development
(5 ECTS)

Business Law
(5 ECTS)

Entrepreneurship
(5 ECTS)

Commercial and Corporate Law
(5 ECTS)

Venture Management
 (5 ECTS)

Supply Chain Management
(10 ECTS)

MANAGEMENT

Management Principles
(5 ECTS)

Organisational Theory
(5 ECTS)

Project Management
(5 ECTS)

Operations Management
(5 ECTS)

Human Resource Management
(10 ECTS)

Strategic Management
(10 ECTS)

MARKETING

Marketing Principles 1
(5 ECTS)

Marketing Principles 2
(5 ECTS)

Selling & Sales Management
(E) (5 ECTS)

Buyer Behaviour (E
 (5 ECTS)

Services Marketing
(E) (5 ECTS)

Brand Management
(E) (5 ECTS)

Strategic Marketing
(10 ECTS)

Marketing Information Analysis
(E) (10 ECTS)

FINANCE

Fundamental Accounting
(5 ECTS)

Accounting Principles
(5 ECTS)

Accounting for Costs
(5 ECTS)

Accounting for Management Control
(5 ECTS)

Advanced Financial Accounting
(5 ECTS)

Taxation
(5 ECTS)

Corporate Financial Management
 (10 ECTS)

INFORMATION TECHNOLOGY

Communication Methods
(5 ECTS)

Business Applications
(5 ECTS)

Management Information  Systems
(5 ECTS)

e-Commerce
(5 ECTS)

e-CRM
(5 ECTS)

Strategic Information Systems
(10 ECTS)

LANGUAGE

Language 1
(E) (10 ECTS)

Language 2
(E) (10 ECTS)

Language 3
(E) (10 ECTS)

Language
(E) (10 ECTS)

Modules in Semesters 1 & 2:   Year 1

Management Principles

This module introduces students to the nature of business organisation and provides an appreciation in the fundamental concepts, principles and practices of management within the general business environment.

Marketing
Principles 1

Students are introduced to marketing and provided with a critical overview of the evolution of marketing theory. It enables students to develop an understanding of the principal elements of marketing theory and emphasises the role and power of marketing in modern business enterprises.

Fundamental Accounting

This module defines the fundamental bases of accounting, the application of double-entry system of book-keeping and the preparation of accounts, records and statements that form part of the double entry system.

Business Maths

This module aims to develop business computational and mathematical skills and concepts. It provides and demonstrates a systematic approach to dealing with numerical data in a business context. It also relates the practical application of these concepts in relevant business situations.

Communication Methods 

This module raises the student’s level of competence in computing and in their development of an understanding of basic computing applications. It gives the student practical experience in the use of computer applications. It also addresses other methods of communication by giving students the necessary skills to write effectively.

Interpersonal  Communications (Elective)

This module introduces students to the principles of effective communication and equips participants with tools for effective interpersonal communication and awareness of issues related to diversity.

Language 1 (Elective)
(Gaeilge, French, or German)

The student develops reading, writing, listening and speaking skills at an advanced level. The module provides an overview of the use of the language in Ireland today.

Organisational Theory

This module examines organizational theory concepts and models, including those in the classical and contemporary fields. It explores the theories of organization-environment relationships, such as contingency and resource dependency theory. It also investigates alternative design options for organisational social structures

Marketing
Principles 2

This module introduces students to the skills and techniques used in the management of the marketing function. The ability of the students are subsequently developed through the application of marketing in practical business situations.

Accounting Principles

This module explains the conceptual and regulatory framework of accounting. Covers the preparation and presentation of financial statements for sole traders, companies and other organisations in accordance with current statutory requirements and standards.

Business Applications

This module covers the components of an Information Systems infrastructure through the acquisition of advanced practical skills to make effective use of Business Information Systems in a business setting. It gives the student practical experience in using accounting packages; it provides practical experience in using databases, and; it develops the student’s practical knowledge of using excel spreadsheets.

Business Statistics

This module introduces statistical concepts and computational skills for business. It prepares learners for the practical application of these concepts in relevant business situations. It also develops a systematic approach to dealing with statistical data.

Sociology
(Elective)

This module gives students an understanding of sociology as a distinctive perspective on society and individuals, and develops an understanding of contemporary Irish society and social policy.

Modules in Semesters 3 & 4:  Year 2

Microeconomics

This module develops the student’s understanding of fundamental microeconomic concepts. It provides a framework that facilitates an understanding and analysis of the economic processes relevant for business decision making. It develops the student’s knowledge and understanding of economic models and tools in order to assess microeconomic developments and to enable the student to make valid judgements.

Project Management

This module allows learners to develop and use an application oriented approach to apply knowledge in relation to project management in real life situations. It additionally allows learners to apply a set of methodologies and techniques for project management. It emphasises the importance of project selection, goal setting, resource and cost estimating, with a critical focus on project planning, organizing and control.

Accounting for Costs

This module provides the student with an insight and understanding of the use of management accounting to provide information to enable management make better decisions in relation to costing and pricing of products and improving profitability.

Management Information Systems

This module introduces the student to the organisational foundations of Management Information Systems and to the technical foundations of Information Systems.

Selling and Sales Management (Elective)

This module provides students with an understanding of Selling and Sales Management theory and equips them with specific skills necessary to work through the sales process.

Language 2
(Elective)

In this module the student develops an understanding of the language vocabulary and language structures for specific business contexts as well as general social and cultural situations.

Macroeconomics

This module allows the student to develop an understanding of fundamental macroeconomic concepts, thereby enabling them to demonstrate a knowledge and comprehension of economic theories and frameworks in relation to the operation of the economy as a whole. The student will develop their understanding of macroeconomic processes relevant to the business environment.

Accounting for Management Control

This module develops the student’s understanding of a variety of costing techniques and the understanding of budgeting and standard costing and variance analysis as an essential tool for planning and controlling business costs.  The student will also be introduced to emerging issues in the study of management accounting. 

Professional and Personal Development

This module facilitates the students’ self awareness and development through the model of emotional intelligence. It develops an awareness of the challenges and steps to professional and personal development. It enhances the students’ interpersonal communication and develops an awareness of issues related to diversity and conflict management. It also develops the student’s skills and capacity in the areas of personal effectiveness. 

Operations Management

This module provides students with a critical understanding of the concepts and skills needed to design, manage and improve service and manufacturing operations and emphasises the role of effective operations management in the strategic direction of the firm.  It examines the major manufacturing systems, theories and technologies and highlights the importance of quality management.

Buyer Behaviour  (Elective)

This module develops the student’s understanding on the role of buyer behaviour, how its principles can be applied and essential buyer behaviour skills required.

Employment Placement

The student is provided, through this module, with a broader skills base on completion of their Bachelor of Business (Honours). The practical learning experience of placement complements the more theory based elements of the prior years by developing the action learning skills of the student in the undertaking of real-life projects. The placement combines theory with relevant practical work experience in companies and organisations in Ireland and overseas. The placement is a partnership between the employer, the student and the college, ensuring proper supervision, evaluation and relevancy to the degree programme.

Modules in Semesters 5 & 6:   Year 3

Business Law

This module imparts knowledge on those aspects of law which are an intrinsic part of business life. It allows the student to develop their competence in applying Business Law to the commercial environment and to recognise the need to seek further specialist legal advice where necessary. It allows the student appreciate the importance of legal issues when faced with key business management and development decisions.

Human Resource Management

The student, through this module, understands the role of Human Resource Management, and its implications, at the strategic, tactical and operational levels of business. It examines the specific objectives, policies, and activities associated with each of the respective functions of Human Resource Management. It identifies the importance of the measurement of Human Resource Management's contribution to the effectiveness and efficiency of organisations.

Advanced Financial Accounting

The student is introduced to the conceptual framework of financial accounting; to the regulatory framework and statutory reporting requirements; to the preparation of accounts in accordance with generally accepted accounting practices, and; to the basic principles involved in audit, ethics & control.
 

Entrepreneurship

The module provides students with an appreciation of entrepreneurial activity and behaviour, examines entrepreneurial theory and research and considers supports available to nascent entrepreneurs.

E-Commerce

This module develops the concept of Electronic Commerce as a modern business methodology and introduces the technology involved in e-Commerce. Topics covered range from the origins of e-Commerce to the future trends and social and ethical impact of global communications technologies.

Services Marketing  (Elective)

This module outlines the unique characteristics involved in Marketing Services and gives students a good understanding of the principal elements of services marketing theory. The module develops services marketing theory with practical case studies and applications in a business environment.

Language 3 (Elective)

The student develops language proficiency in business, cultural and social communications and an understanding of the target language culture.

Commercial and Corporate Law

The module imparts a working knowledge of company and partnership law. It allows the student develop their competence to apply company law to the commercial environment and to recognise the need to seek further specialist legal advice when necessary. It allows the student appreciate the importance of legal issues when faced with key business management and development decisions.

Taxation

This module aims to develop knowledge and skills in areas of personal tax and develop an appreciation of the operation of the Irish Tax system.

Venture Management

The module allows the student to develop the necessary skills to compose a business plan for an entrepreneurial opportunity and examines how that venture may be managed for growth.

E-Customer Relationship Management

This module delivers an appreciation of the impact of the Internet on the retailing of products and services and on the internal processes of firms. The module is project and action focused and specifically focuses on developing skills and techniques used in the launching of an electronic-based business.

Brand Management (Elective)

This module develops the students understanding of brand management theory and evaluates the value of such theory to organisations.

Modules in Semesters 7 & 8:  Year 4

Strategic Management

The student is introduced in this module to the theory and the practice of strategic management. The module provides the student with an understanding of the main concepts and elements of strategic management including:  (i) an understanding of strategic issues (strategic analysis); (ii) the considerations and means of deciding on the exact strategies to be followed by an organisation (strategy evaluation); and (iii) the main issues that organisations must manage in order to realise their strategic direction (strategy implementation).

Corporate Financial Management

This module provides the student with a grounded knowledge of the theoretical principles that underpin business finance and investment and also the practical application thereof.

Strategic Marketing

This module equips the student with the necessary analytical and decision-making skills involved in formulating strategic marketing programmes. It develops the student’s knowledge of their conceptual understanding of strategic implications, with specific regard to marketing, relevant to firms operating in a dynamic and global market environment. The student gains an appreciation for the relationships between corporate, business-level and marketing strategy and the relationship between marketing and other functional areas.

Supply Chain Management

This module develops the student’s understanding of the role of supply chain as a business model. They also develop their knowledge of key drivers of supply chain performance and its interrelationship with strategy, and with other functions of the company such as marketing, operations and accounting. The module also provides the student with an opportunity for analysis and discussion of key contemporary issues and problems in supply chain.

Strategic Information Systems

This module allows the student to gain a deeper understanding of integrative Information Systems concepts and design. They critically evaluate IS development issues including: performance criteria, return on investment from a user and system design perspective, value analysis, human resource and business reprocessing implications. The student also combines the concepts of organisational, managerial and Information Systems theory into a comprehension of the strategic implications of IT within the firm.

Marketing Information Analysis
(Elective)

This module provides the student with an in-depth understanding of Marketing Information Analysis/Market Research concepts and methods, and their role in management decision making. The module also provides the student with an in-depth understanding of statistical concepts and methods, and their application in Market Research. They develop an advanced level of user knowledge of a statistical software package.

Language
(Elective)

Students will achieve advanced spoken and written skills and enhanced comprehension and translation techniques along with an appreciation on the cultural and linguistic diversity of the target language community.