STREAMS

Year 1

Year 2

Year 3

Year 4

Management Principles
(5 ECTS)

Organisational Theory
(5 ECTS)

Project Management
(5 ECTS)

Human Resource Management
(5 ECTS)

Organisational Behaviour
(5 ECTS)

Strategic Management Concepts
(5 ECTS)

Strategic Management Practice
(5 ECTS)

Fundamental Accounting
(5 ECTS)

Accounting Principles
(5 ECTS)

Accounting for Costs
(5 ECTS)

Accounting for Management
Control
(5 ECTS)

Business Maths
(5 ECTS)

Business Statistics
(5 ECTS)

Microeconomics
(5 ECTS)

Macroeconomics
(5 ECTS)

Business Law
(5 ECTS)

Corporate & Commercial
Law
(5 ECTS)

Marketing Information Theory
(5 ECTS)

Marketing Information Analysis
(5 ECTS)

Interpersonal Communication
(5 ECTS)

Sociology
(5 ECTS)

Professional and Personal
Development
(5 ECTS)

Entrepreneurship
(5 ECTS)

Venture Management
(5 ECTS)

Supply Chain Management Fundamentals
(5 ECTS)

Supply Chain Management
Structure & Strategy
(5 ECTS)

Communication Methods
(5 ECTS)

Business Applications
(5 ECTS)

Work Placement
(10 ECTS)

e-Commerce
(5 ECTS)

e-CRM
(5 ECTS)

Information Systems
Management
(5 ECTS)

Strategic Information Systems Planning
(5 ECTS)

Marketing Principles 1
(5 ECTS)

Marketing Principles 2
(5 ECTS)

Selling & Sales Management
(5 ECTS)

Services Marketing
(5 ECTS)

Buyer Behaviour
(5 ECTS)

Market Research
(5 ECTS)

Integrated Marketing Communications
(5 ECTS)

Brand Management
(5 ECTS)

International Marketing
Theory
(5 ECTS)

International Marketing
Plan
(5 ECTS)

Strategic Marketing Concepts
(5 ECTS)

Strategic Marketing Practice
(5 ECTS)

Marketing Project
(10 ECTS)

Modules in Semesters 1 & 2:   Year 1

Management Principles

This module explores key management functions and skills and examines the theory supporting management practice.

Organisational Theory

This module examines organizational theory concepts and models, including those in the classical and contemporary fields, and explores the theories of organization-environment relationships, such as contingency and resource dependency theory.

Fundamental Accounting

This module defines the fundamental bases of accounting and provides an understanding  of and competence  in the application of double-entry system of
Book-keeping.

Accounting Principles

This module explains the conceptual and regulatory framework of accounting, and allows students to prepare and present financial statements for sole traders, companies and other organisations in accordance with current statutory requirements and standards, and to analyse and interpret financial statements.

Business Maths

This module develops business computational and mathematical skills and concepts as well as demonstrating a systematic approach to dealing with numerical data in a business context.

Business Statistics

This module allows students develop statistical concepts and computational skills for business. The module also prepares learners for the practical application of these concepts in relevant business situations and to develop a systematic approach to dealing with statistical data.

Interpersonal Communication

This module facilitates students’ awareness of their own learning styles,  introduces students to the model of emotional intelligence, and  equips students with tools for effective interpersonal communication

Sociology

This module provides an understanding of the emergence of sociological perspectives and to familiarise students with the arguments and writings of the pioneers of Sociology.

Communication Methods

This module raises the level of competence in computing and to develop an understanding of basic computing applications and gives the student’s practical experience in using computerised office packages.

Business Applications

This module develops advanced practical skills to make effective use of Business Information Systems in a business setting. This module also gives the students practical experience in using accounting packages, databases and spreadsheets.

Marketing Principles

This module introduces students to the principles of marketing beginning from underlying theoretical bases and allows students to acquire an understanding of the role of marketing in modern business.

Marketing Practice

This module provides an understanding of the role of marketing in modern business by introducing students to the skills and techniques used in the management of the marketing functions and enables students to define practical solutions to marketing problems.
.

Modules in Semesters 3 & 4:  Year 2

Project Management

This module develops and uses an application oriented approach to apply knowledge in relation to project management in real life situations. This allows learners to apply a set of methodologies and techniques for project management.

Accounting for Costs

This module provides the learner with an insight and understanding of the use of management accounting systems and provides information to enable management make better decisions in relation to costing and pricing of products and improving profitability.
 

Accounting for Management Control

This module develops an understanding of a variety of costing techniques, and promotes the learners understanding of budgeting and standard costing and variance analysis as an essential tool for planning and controlling business costs. 

Microeconomics

This module develops an understanding and application of fundamental microeconomic concepts and provides a framework that facilitates an understanding and analysis of the economic processes relevant for business decision making.

Macroeconomics

This module develops an understanding and application of fundamental macroeconomic concepts and demonstrates a knowledge and comprehension of economic theories and frameworks in relation to the operations of the economy as a whole.

Professional and Personal Development

This module facilitates students’ self awareness and development through the model of emotional intelligence and develops an awareness of the challenges and steps to professional and personal development.

Employment Placement

The overall aim of the placement is to provide the student with a practical learning experience that complements the more theory based elements of class environment study.

Selling & Sales Management

This module provides an understanding of sales concepts, techniques and methodologies and introduces students to the concepts of sales management.

Buyer Behaviours

This module introduces the principles and concepts of buyer behaviour as they relate to marketing strategies and relates buyer behaviour theory to practical marketing problems.

Services Marketing

This module gives learners a good understanding of the principal elements of services marketing theory and enables learners to develop their talents in the application of services marketing in an SME environment.

Market Research

This module introduces the marketing research process, examines the different types of market research and provides fundamental skills in sampling and sample design, and in data analysis and interpretation.

Modules in Semesters 5 & 6:   Year 3

Human Resource Management

This module provides an understanding of the role of Human Resource Management, and its implications, at the strategic, tactical and operational levels of business, and examines the specific objectives, policies, and activities associated with each of the respective functions of Human Resource Management.

Organisational Behaviour

This module provides an understanding of the concepts of Organisational Behaviour, and their strategic implications in a business context.  The specific objectives and activities associated with each of the respective areas of Organisational Behaviour are examined. 

Business Law

This module provides knowledge of those aspects of law which are an intrinsic part of business life and allows learners develop their competence to be able to apply Business Law to the commercial environment and to recognise the need to seek further specialist legal advice when necessary.

Corporate & Commercial Law

This modules allows the learner appreciate the importance of legal issues when faced with key business management and development decisions, and  further enhances the learner’s appreciation of commercial law by considering aspects of employment, tort and insurance law.

Entrepreneurship

This module provides an understanding of the nature of Entrepreneurship and provides an insight onto the role of the entrepreneur. The module also provides an appreciation of the importance of entrepreneurship and innovation to the economy and how it is supported.

Venture Management

This module introduces students to the nature of Enterprise development and the entrepreneurial process and provides an understanding of the start-up strategies and process for commencing a business.

eCommerce

This module develops the concept of Electronic Commerce as a modern business methodology that addresses the needs of organisations to cut costs while improving the quality of goods and services and increasing the speed of service delivery.

eCRM

This module builds an appreciation of the far-reaching impact of Internet-related technologies to every industry structure as regards the rules of competition.
The module also delivers an appreciation of the impact of e-commerce on the intra-organisational processes of firms.

Integrated Marketing Communications

This module provides a working knowledge of communication tools available to marketers, and provides an understanding of how media may be integrated to form a total communications platform for enhancing brand equity.

Brand Management

This module provides an understanding of the nature of brand management, brand building, the influence of brands upon buyer behaviour and an understanding of the impact of marketing mix decisions upon the value of the brand.

International Marketing Theory

This module develops the student’s ability to understand the full range of tasks facing a firm in international marketing and integrates the various market entry and development strategies into a series of decisions which reflect the international marketing environment.

International Marketing Plan

This module develops the student’s ability to integrate the full range of tasks facing a firm in international marketing into an international marketing plan.

Modules in Semesters 7 & 8:   Year 4

Strategic Management Concepts

This module examines the theory and the practice of strategic management in an organisational context, providing an understanding of the main elements and implications of strategic management including an understanding of strategic issues (strategic analysis).

Strategic Management Practice

This module examines the theory and the practice of strategic management in an organisational context. The module provides a conceptual understanding of the main elements and implications of strategic management including an understanding of strategic development processes.  Together with an understanding of the structures, processes, resources and relationships which form the bases for strategic implementation. 

Marketing Information Theory

This module provides an in-depth understanding of Marketing Information Research/Market Research concepts and methods, and their role in management decision making.

Marketing Information Analysis

This module provides an in-depth understanding of statistical concepts and methods, and their application in Market Research.  The module also develops an advanced level of user knowledge of a statistical software package.

Supply Chain Management Fundamentals

This module describes the key elements of a supply chain and the supply chain paradigm.
It provides an understanding of the roles of upstream and downstream players in the supply chain and explains how these players add value in a value driven operations management system.

Supply Chain Management Structure & Strategy

This module provides an understanding of the purpose and objectives of major policy and technological initiatives that are being applied at various stages across the supply chain today.  It provides an opportunity for analysis and discussion of key contemporary issues and problems in supply chain.

Information Systems Management

This module provides a deeper understanding of integrative Information Systems concepts and design, and analyses the life cycle of information system development.
It provides an appreciation of the operation of information technology as a source of competitive advantage to the organisation and provides learners with a holistic understanding of Information Systems as a support mechanism to the organisation.

Strategic Information Systems Planning

This module critically evaluates IS development issues including: performance criteria, return on investment from a user and system design perspective, value analysis, human resource and business reprocessing implications.  It combines the concepts of organisational, managerial and Information Systems theory into a comprehension of the strategic implications of IT within the firm

Strategic Marketing Concepts

This module equips students with the necessary analytical and decision-making skills involved in formulating strategic marketing programmes.  It also develops a conceptual understanding of the strategic implications, with specific regard to marketing, relevant to firms operating in a dynamic and global market environment.

Strategic Marketing Practice

This module provides students with a framework for analysing marketing processes from a strategic and managerial perspective in a diverse range of organisations.   It also interprets and evaluates the important concepts of strategic marketing management.

Marketing Project

The Marketing Project is an integral part of the BB Hons Marketing programme. 
It is an exercise in investigative study which is designed to give the student an opportunity to put into practice the theory studied in business and marketing modules, and to develop strategic marketing plans based on a real life business setting.